Some brands feel like a morning stroll through Mayfair. Brand No.01 is one of them. Editorial, cultured, and quietly assured, this is an identity for the founder with an eye for the refined and the timeless. Soft ivory, blush pink, sage green, olive, and deep charcoal, anchored by a vintage botanical rose and an interlocking monogram that feel as considered as the stories behind them.
At a Glance
✓ Semi-custom — your business name and tagline, applied to a considered, pre-designed identity.
✓ Delivered within 3–5 business days of purchase.
✓ One round of revisions included on your logo customisation.
✓ Everything delivered as professional, export-ready files.
✓ A brand guide included with every kit.
The Aesthetic
Editorial. Cultured. Understated.
Brand No.01 is built around a palette of soft ivory, blush pink, sage green, olive green, and deep charcoal — a combination that feels classic and elegant without ever tipping into stuffy. The typography pairs Sorts Mill Goudy, a serif with old-world editorial character, with Gill Sans as a supporting face, finished with a delicate signature script for those small personal flourishes. The primary logo pairs a hand-painted vintage rose with the wordmark, while the submark layers an interlocking monogram over an illustrated crystal decanter for a touch of heritage charm. Two background patterns — one in blush cream featuring the botanical rose, one in white featuring the monogram submark — give the brand instant depth across print and digital. The imagery direction draws from sunlit London streets, flower-framed shopfronts, painted front doors, and a trench coat draped beside a string of pearls — the kind of visual world that feels both lived-in and effortlessly polished.
Built for the culturally minded editor, curator, or storyteller — lifestyle publications, boutique fashion, art and culture platforms, or any founder who moves through the world with grace and curiosity.
How It Works
01 — Purchase your kit
Complete your purchase and answer a few short questions about your business name, tagline (if applicable), and any colour preferences from the options available.
02 — We customise it for you
Within 3–5 business days, your business name and tagline are applied to the primary logo, alternate logo, and submark. Small refinements may be made to enhance how the identity sits together.
03 — You receive your files
Your complete brand kit is delivered — logo files in multiple formats, your colour palette values, font guidance, brand guide, business stationery, and Canva social media templates — everything you need to show up consistently from day one.
What's Included
✓ Primary logo — customised with your business name and tagline, delivered in your chosen brand colour plus black and white versions.
✓ Alternate logo — a secondary layout for use across different applications, in brand colour plus black and white.
✓ Submark — your compact monogram mark for use on social media, watermarks, and small-format applications.
✓ Colour palette — your five brand colours delivered with HEX, RGB, and CMYK values.
✓ Font guidance — primary and supporting typeface recommendations included in your brand guide.
✓ Brand icons and social icons — complementary icon sets delivered in black, white, and colour.
✓ Background patterns — two repeat pattern files in blush cream and white for use across print and digital applications.
✓ Moodboard — a curated visual reference for your brand's imagery direction.
✓ Business card design — two branded business card layouts delivered as part of your kit.
✓ Letterhead — a professionally designed letterhead template for your business correspondence.
✓ Email signature — a branded email signature ready to drop straight into your inbox.
✓ 10 Canva social media templates — pre-loaded and ready to customise in Canva.
✓ Brand guide PDF — everything documented and presented in one professional reference document.
All logo files are delivered in JPG, PDF, PNG, and SVG formats. EPS files are available on request.
Good to Know
✓ This is a semi-custom kit — the core design is pre-built and your business name and tagline are applied to it. It is not a bespoke design built from scratch. If you'd like something created entirely around your brief, visit our Bespoke Designs page.
✓ You will receive one round of revisions on your logo customisation.
✓ Business cards, letterhead, and email signature are included as designed and cannot be exchanged or swapped for alternative layouts.
✓ Font files are not provided — font guidance is given for use within Canva and Google Fonts.
✓ Moodboard images are for inspirational reference only and are not provided as individual files.
✓ A free Canva account is sufficient to use your social media templates.
✓ Due to the bespoke nature of this service, all sales are final once customisation has begun.
Some brands feel like a morning stroll through Mayfair. Brand No.01 is one of them. Editorial, cultured, and quietly assured, this is an identity for the founder with an eye for the refined and the timeless. Soft ivory, blush pink, sage green, olive, and deep charcoal, anchored by a vintage botanical rose and an interlocking monogram that feel as considered as the stories behind them.
At a Glance
✓ Semi-custom — your business name and tagline, applied to a considered, pre-designed identity.
✓ Delivered within 3–5 business days of purchase.
✓ One round of revisions included on your logo customisation.
✓ Everything delivered as professional, export-ready files.
✓ A brand guide included with every kit.
The Aesthetic
Editorial. Cultured. Understated.
Brand No.01 is built around a palette of soft ivory, blush pink, sage green, olive green, and deep charcoal — a combination that feels classic and elegant without ever tipping into stuffy. The typography pairs Sorts Mill Goudy, a serif with old-world editorial character, with Gill Sans as a supporting face, finished with a delicate signature script for those small personal flourishes. The primary logo pairs a hand-painted vintage rose with the wordmark, while the submark layers an interlocking monogram over an illustrated crystal decanter for a touch of heritage charm. Two background patterns — one in blush cream featuring the botanical rose, one in white featuring the monogram submark — give the brand instant depth across print and digital. The imagery direction draws from sunlit London streets, flower-framed shopfronts, painted front doors, and a trench coat draped beside a string of pearls — the kind of visual world that feels both lived-in and effortlessly polished.
Built for the culturally minded editor, curator, or storyteller — lifestyle publications, boutique fashion, art and culture platforms, or any founder who moves through the world with grace and curiosity.
How It Works
01 — Purchase your kit
Complete your purchase and answer a few short questions about your business name, tagline (if applicable), and any colour preferences from the options available.
02 — We customise it for you
Within 3–5 business days, your business name and tagline are applied to the primary logo, alternate logo, and submark. Small refinements may be made to enhance how the identity sits together.
03 — You receive your files
Your complete brand kit is delivered — logo files in multiple formats, your colour palette values, font guidance, brand guide, business stationery, and Canva social media templates — everything you need to show up consistently from day one.
What's Included
✓ Primary logo — customised with your business name and tagline, delivered in your chosen brand colour plus black and white versions.
✓ Alternate logo — a secondary layout for use across different applications, in brand colour plus black and white.
✓ Submark — your compact monogram mark for use on social media, watermarks, and small-format applications.
✓ Colour palette — your five brand colours delivered with HEX, RGB, and CMYK values.
✓ Font guidance — primary and supporting typeface recommendations included in your brand guide.
✓ Brand icons and social icons — complementary icon sets delivered in black, white, and colour.
✓ Background patterns — two repeat pattern files in blush cream and white for use across print and digital applications.
✓ Moodboard — a curated visual reference for your brand's imagery direction.
✓ Business card design — two branded business card layouts delivered as part of your kit.
✓ Letterhead — a professionally designed letterhead template for your business correspondence.
✓ Email signature — a branded email signature ready to drop straight into your inbox.
✓ 10 Canva social media templates — pre-loaded and ready to customise in Canva.
✓ Brand guide PDF — everything documented and presented in one professional reference document.
All logo files are delivered in JPG, PDF, PNG, and SVG formats. EPS files are available on request.
Good to Know
✓ This is a semi-custom kit — the core design is pre-built and your business name and tagline are applied to it. It is not a bespoke design built from scratch. If you'd like something created entirely around your brief, visit our Bespoke Designs page.
✓ You will receive one round of revisions on your logo customisation.
✓ Business cards, letterhead, and email signature are included as designed and cannot be exchanged or swapped for alternative layouts.
✓ Font files are not provided — font guidance is given for use within Canva and Google Fonts.
✓ Moodboard images are for inspirational reference only and are not provided as individual files.
✓ A free Canva account is sufficient to use your social media templates.
✓ Due to the bespoke nature of this service, all sales are final once customisation has begun.
